The Jive Strategy
By virtue of their selections about what was included on the different issues of the CD, Jive tipped its hand about what it really thinks of David relative to the marketplace. The most telling example of this was their decision to relegate “Somebody Out There”–one of the most moving, one of the most David of the entire collection–to the most marginal release opportunity, a pre-order special on iTunes, now available to the public–oh, that’s right, nowhere.
This, along with their edition selections, make it clear what Jive considers priority in terms of David’s ultimate appeal, and have telegraphed in no uncertain terms their level of strategic sensitivity about him and his career: They either don’t get it or they don’t care. What we are seeing here is a quintessential short-term strategy. Get in, get out, go to the bank.
Exacerbating the insights gleaned from their product decisions is Jive’s marketing, which is turning out to look like a full-on, total teen strategy, with all the requisite TV shows, magazines, web sites, and appearances. It may not be Disney, but it’s only one step away. Given all indications, Jive would undoubtedly be thrilled to see images of David competing with the likes of Miley and the JB’s for cover and homepage real estate.
This would all be perfectly fine and thoroughly reasonable if David were any other teenage sensation, with prospects no more substantial than a goodlooking youth who can carry a tune and stand still for stylists. But David has more artistic legitimacy in his little finger than all the cutie patooties that have filled out the last ten years worth of Popstar Magazine pages put together. Is there a downside to this Total Teen positioning? Yeah, there is.
For the time being, the more legitimate and influential press have indicated that they are predisposed to accord David the credibility he deserves. Billboard, The L.A. Times, and the New York Times have all to one degree or another observed what we already know: that David should by all indications (and even despite Jive’s efforts to the contrary) be seen as an artist to be taken seriously. The potential problem is that the more David comes to be seen in the marketplace as a cover-boy teen dream, the more it will undermine his artistic credibility. Reviewers and cultural columnists will be forced to mine their courage in order to go up against the prevailing assumptions about teen idols to proclaim David’s real merits. Do we really want to rely on the courage of the press? Please.
I’m not suggesting that Jive should ignore the teen market, that would be foolish. But it is equally foolish, and ultimately against everyone’s best interests, to ignore or fail to leverage the more substantive and long-term value that David brings to the market. Some recognition, some degree of support in the marketing strategy, needs to establish David in somewhat more serious musical terms. Quietly book some small clubs in larger cities where he can experiment, play piano, have some fun, and get some write-ups in smaller pubs and blogs with some street cred, for example.
Given the ridiculous time-frame, maybe we can give Jive a pass for not recognizing what they had on their hands right away. But now that it’s becoming obvious that some of the best cuts on the album are David’s own, and that those who truly appreciate what he offers (and which will not be lost on the teen market, either) are crying “foul” on the edition selections, why not regroup and consider just exactly what this kid’s potential really is. Don’t make him have to make up for a year’s worth of superficial positioning with several years worth of re-establishing his serious musical credibility. Give him that chance now.
ABOUT THIS AUTHOR
Gee, Rascal, you’re not going to let this go, are you? I believe that’s three posts in less than three days?
I myself am completely torn. As a fan, I want David to have maximum exposure with commercial success. However, I also want him to have “street cred” and have his music be taken seriously.
I do agree that Jive needs to demonstrate that they recognize his artistic potential more than his commercial (which is already evident). But, I’m just grateful his debut CD is solid – not the most original thing out there, but it can hold its own (and just of the crap RCA would have given him, if he went that route as AI runner-up). I’m equally grateful we even got his bonus tracks. If they become grassroots successs, Jive will eventually have to capitulate and let David do his second album the way he wants. That is my hope.
Oops! That should read “just think of the crap RCA would have given him, if he went that route as AI runner-up.”
What can I say, HG, Jive has become my Sarah Palin. I just can’t seem to let it go.
Well, if it’s any consolation, Sarah Palin lost, so David will eventually slay the Goliath (isn’t that how it always goes down?).
Keep “raging” against the machine.
Rascal – I think that there was an injustice here done to David and his fans. Limiting what most people can hear is very dirty pool water-esque. (Amy quote)
I believe his best work will find a way to people though.
It’s started already.
Enough of the “Jive” talking. I might be in the minority here, but I see nothing wrong with what’s included in DA’s first awesome CD.
1) He made this album on days he’s OFF from the Idol Tour, so given the short time frame, it was a dang good effort.
2) These are good songs on the CD. I don’t care if it’s aimed at the teen market or not. Personally, I wouldn’t want an album full of sappy ballads from David, he’s capable of anything and more.
3) He needs to be popular among the teens; it’s NECESSARY he’s popular among the teens, because, goshdarnit, he’s a TEEN!
4) What would you prefer, him singing all ballads like “Somebody Out There” on the ENTIRE album? Who’s going to buy it except for some of you who you consider yourself “real” fans? What an insult to others like myself who don’t agree; are we not his “real” fans? I don’t agree that “Somebody Out There” is as masterful as you think it is, does that mean I am not a “real” fan? Must I remind you that real fans of his would vote for him during his AI days, weren’t you one of the few who didn’t vote for him? Really now, please stop harping on Jive. I, for one, think Jive did a great thing for David to let him include some songs that he co-wrote. How rare is that to have his writing on his first album? You think David should fight Jive to have his “real” material on there? Look at what happened to Kelly Clarkson when she spoke up; she tanked! I think you underestimate David’s business instinct. After all, HE decided he should audition for AI and I am so glad he did, otherwise, I wouldn’t have known him. He felt it’s important to get the exposure, and I agree. So, for me at least, I wholeheartedly am behind David in EVERY decision he made, whether he had to compromise with his record company or not.
5) A great artist should be allowed to experiment with his talents. And, as David himself said, this is a POP album, nothing less, nothing more. These are great pop songs on his CD, period.
6) I would agree with you if you suggest that David do a concept album, an acoustic album, or heck, even an unplugged album, then that would have been way beyond awesome, but you’re not suggesting that now are you, Rascal, dear Rascal?
I’m with you daiawesome
As I read this, I also wonder at David’s thoughts. He has been a more dedicated student of Idol than most and must have been aware of the post-show careers of the previous contestants, with their struggles to put out music that pleases fans, the labels, and their own artistic vision.
I know David is young, but I remember something you said, Rascal, after meeting him. You said you noticed a strength in him: that he’d never do anything he didn’t want to do. I still believe this. I know he must have made plenty of compromises on this album, but he must believe that all of his work has purpose. That he’s setting a stage for what we all hope will be a long, celebrated career. Also I remember that he’s been a student of those Billboard charts. He is aware of what has worked for the public, and why.
Who knows why “Somewhere Out There” wasn’t included in place of another song. I have no idea about the process — but I imagine it is quite complicated. I believe that we will see the song’s release to the public again, eventually.
David doesn’t appear to be upset. Quite the contrary. His joy as he signed CDs in New York was lovely. We all know him to be an honest person, and he’s said that he’s going more pop with this album. I’m going to follow his lead, and accept what has happened while looking forward to the next opportunity.
I think you misunderstand. I do love most of the songs on the album. It’s the idea of having versions that most people cannot hear unless they jumped through hoops backwards.
The music critic here in Detroit panned the version of the album he heard. If he had heard all of it (Deluxe version) maybe he wouldn’t have said *Clay Aiken is edgier*.
I am already on record saying that the CD is “a victory.”
My words on this are not complaints about the current state of affairs but admonishments about what appears to be a limited perspective, and opinions on how to revise that going forward.
On second thought, that reviewer probably would have said the same thing no matter what. He was trying to sound hip and clever. He failed miserably.
Now, onto listening to my favorite singer. Did I mention how much I now love Barriers?! You Can?!
Rascal, your rants are not really about Jive, but about the music industry in general. These are things not exclusive to Jive, in fact Jive are one of the better labels it would seem. Everything you describe is part and parcel of being a mainstream pop artist in todays music buisness. Record labels are d**ks, there is no 2 ways about it.
We just have to grin and bear it and be grateful for the fact we have songs like Somebody Out There safely on our iTunes. As David gets older and more successful, the industry will be more at his command as he will have more bargaining power with a successful album under his belt.
Everything you describe here is the nature of the music industry and it wont have changed for David. Even in the restrictions of corporate music, David still does amazingly well.
Chenson — You are right, of course. But Jive’s strategy doesn’t need be different, it just needs to be more inclusive. It can create a parallel track where David has the opportunity to develop as a more serious artist and cultivate an appeal in the market as such. That will only serve to enhance a Total Teen strategy, not detract from it.
I still say we could have gotten a debut CD with 16 tracks, and we’d all be very happy – and no, beebee, I will not say which song should be omitted –
.
For me, I didn’t like the gimmicky handling of the bonus tracks where fans were expected to jump through hoops. If you’re going to release the songs, then do so on one standard CD and call it a day.
Your coveted tune is readily available on the internnet, including your generous “gifting” of the MP3 download.
The marketing insights that you “gleaned”, to the extent that they are an accurate representation and/or characterization, are a recital of the obvious.
Perhaps it is better to set aside this quixotic crusade (a devotion to romantic or chivalrous ideals unrestrained by ordinary prudence and common sense) pending evidence that is more substantial than supposition.
Congratulations to David, Jive and everyone involved on the successful launch. I’m sure David will settle into his desired orbit in due time.
Peace.
Am I the only one who has read this?
http://www.ldsmag.com/arts/081112crush.html
Interesting perspective on song choice, and Jeff, in regards to Jive.
I love the idea of small venues, a piano ….sigh……..
pensive, you make me laugh. You simultaneously accuse me of reciting the obvious and making claims that require more evidence. Which is it?
Even your sign-off (“Peace.”) is antithetical to your combative approach.
Are you reluctant to pick a perspective and commit to it or is it just easier to just cover all the bases?
smanda — very interesting, I hadn’t seen that. It looks to be unattributed, which is quite strange…
Oh my gosh – ” a parallel track” and “smaller pubs”. Isn’t David overworked enough for now?
JUST the Jingle stuff alone is mind boggling: 12/3 in California as far west as can be, on the 7 as far mid south as can go, on the 9 as far northeast as can be – then 5 straight days starting the 12/12 – NY, Fl, NJ, MN, IL, Ga. He needs oodles of exposure so I guess the line up is warranted; especially since the audience will be a mixture of many different artists fans, not just David’s nor just idol fans.
Is there really any time or energy for smaller venues???
Dang it – NO – NO – NO
smanda – I had read it yesterday on Snarkyarchies and then later on Fansofdavid. I find that article upsetting and fan dividing, since I am not a fan of Jeff criticizing nor having battles with Jive at this stage of the album.
This should be a happy week with happy articles for all the new fans googling David.
rena — with all due respect, there are plenty of David sites available out there to get smothered in unicorns and rainbows. This isn’t one of them.
What part of “.. to the extent that they are an accurate representation and/or characterization…” is accusatory and combative? We simply disagee on the issue of Jive’s strategy.
I stated, “Congratulations to David…I’m sure David will settle into his desired orbit in due time” – to paraphrase Obama “that’s perspective enough”.
Regarding Jive’s motives, real or imagined, I choose to hold my judgement in abeyance.
Peace.
Reading your post Rascal, I’m reminded of the Teen Dream to Serious Artist career path of Mr. Johnny Depp.
He forged a quiet but steadfast path to popular AND critical acclaim by staying true to himself and living outside the La La Land Hollywood bubble. Sound like anyone we know?
Jive is no match for The Archulator.
TOfan -
YES! I have had the same thought many times. David even reminds me of JD just a bit (watch early interviews with JD sometime). Both powerfully gifted – and both true to themselves.
Oh heavens, here I go. Daisawesome, we disagreed the other day about Madonna, but today I am with you. David has nothing to be ashamed of with respect to the cd he released.
I have followed this show from the beginning. I have seem what happens to winners and losers of American Idol. I understand that we all think that David is incredibly talented and that he is an artist. I also know that no record company is going to give carte blanche to a reality series runner up who is BTW 17 years old. Just was not going to happen.
Yep, the bonus /disappearing track crap was smarmy as hell, but lie down with dogs……
Like me David watched this show from it’s inception. He knew the fate of Justin Guarini, Diana Degarmo, and Bo Bice. Yet he took the plunge anyway. He also has a father who is also his manager. If he could not slay Goliath on his first attempt, then who could?
These recent posts may be totally valid, but they also allude to the fact that to so many this cd is disappointing, and that makes me so sad, because in my very humble opinion, even without the bonus tracks this cd is indeed a victory. For the last two nights I have gone to sleep with David’s music wafting through the air, and I don’t feel disappointed at all. There is only one song I would skip, and that in itself is a triumph.
I also am a bit upset that David did all that he could at 17, fighting against an entire industry that wanted to discount him, and his mainstream viability, and that his original fans are bitching and moaning about his victory. Frankly I am a bit upset that he can’t win, even when he does win. And this cd is a win.
brooklyndawn — Who ever said David should be ashamed of anything?!? You’re really exaggerating and mis-characterizing what I’m saying. And neither did I say, by the way, that the CD is in any way disappointing. Please refer to comment #10 above.
Acting as a watchdog on Jive to make sure they are treating our boy properly is not the same as criticizing David or the album. It is simply holding Jive accountable and making sure they do what is in David’s best interests.
I am pretty thorough and explicit with my words — there is no need to read between the lines to some sinister intention or opinion that isn’t there. Frankly, I resent the notion that I would imply that David should be ashamed of anything. That’s nonsense, and it’s unfair to suggest it.
Only had to time to read Rascal’s post…
I agree that Jive can do differently, and I agree with 99% of your post.
The only thing I would add is that I don’t think that damage control would take several years. I think the driving factor is the music. If David is able to put out one – just ONE – musical piece that were released as a single that transcended what people expect from a teen star, perceptions can change. Sure, the image of the “Teen Beat” star might remain, but it might create more “space” for a whole new layer of people not to feel embarrassed to say they’ve gone ga-ga over this is 17-year-old wunderkind.
That said, thank you, Rascal, for continuing to speak your mind. Discussion and criticism are good. I thank Jive for the huge opportunity they’ve given to David, but until they can adequately respond to some of these constructive critiques we should continue to prod and advocate… and it’s all for David to be able to be the artist he wants to be ultimately.
Brooklyndawn, WOW, you go girl! I feel so Blown-away with this “freshman” album. Just look at how many tracks(I think all of them) are on I-tunes. Is it all we think he is capable of? Who knows? Probably not. But, I really am excited and as happy for him as if my own child just kicked out a kick-a– record! My 22 year old daughter loves it, my 52 year old husband turned it up while we were driving yesterday! It’s not too often I get that from him. I gave a silent giggle when he did that. All-in-all folks, the CD is quite terrific. This blog has always taught us to “Trust the Archulator”. I am still “down” with that emotion!
I too have had a queasy feeling with regard to the apparent strategy Jive has taken with David. I have been a marketing strategist for a worldwide corporation for 20 years, so I have asked myself, “What would I have done with David Archuleta?” I can tell you that there are no clear cut or easy answers. The obvious struggle will always exist when it comes to dollars and cents (or sense). From a business perspective, it is pretty much a matter of the bottom line. Jive execs are not going to differ from any other profit oriented organization. How are they going to maximize profit? From an artistic sense, how does David Archuleta impact and establish himself as an artist. David and Jive appear to be taking the middle ground, the safe choice. With the little time allowed, it was probably the best choice. The CD reflects much of who David is, a lot of youth and a bit of maturity. David has said in many interviews that he is still young and exploring who he is as a person, and I think his CD reflects that. I am like Rascal, I wanted a more serious musical approach. But I recognize that, as a fan, I am in the minority. Logically, the current path David is on is probably the correct one. In the short term, the financial needs of the label will be met, and in the long term, David will be allowed to grow into the artist he wants to be. My only problem with that, since I am one of his older fans, is that I may not have the time on the planet to wait for David to grow, I kind of want it now.
Hi, HG, #14
“For me, I didn’t like the gimmicky handling of the bonus tracks where fans were expected to jump through hoops. If you’re going to release the songs, then do so on one standard CD and call it a day.”
Thank you, that sums up for me. If Jive had done this in the first place, then I, an International fan, would not have been so jittery and vexed. I would not mind paying more for each CD. I don’t want friends whom I am gifting the hard copy CD to miss out on some of the better tracks (IMHO) like “Somebody Out There” , “Waiting for Yesterday” and “Falling”.
Rascal, I may not understand how the music industry operates, but I do appreciate your genuine concern for David’s future developments. You don’t minced words, for that I luv you.
smanda : that article also mentioned that “Jive Records (which has produced more top-10 artists in the last 8 years, more than any other label I know of)” so I would give Jive some credits too on knowing what they want to do with a talented 17-year-old. Kudos to David for choosing Jive in the first place.
I would rather David sell to the masses and do well on Billboard and to see him mentioned in Billboard due to his pop hits then not to see him there. Imagine his excitement to read that his Crush non-coronation song was the highest debut by any Idol contestant! That, to me, is priceless.
rena #18: I agree, I am exhausted just reading about his schedule. Luckily he’s still young and has the energy. Go David!!!!
brooklyndawn wherever you are… wow, we have the same middle name. Who knew? :p
Rascal Rant on, brutha. I wouldn’t expect anything less from you and I love what you say and how you say it, even if and when I don’t completely agree. (I know this crush ain’t goin’ away-yay-yay-yay-eeay-yayyy)
I am much more of the daisawesome (#6) stripe. I just have to reiterate — I really “feel” (when I listen to this album) the triumph, the victory, the accomplishment. Yes, I may also feel a little of the “compromise” as well but I think it will do for him AND his label what each was hoping for. I love this album. (So there. :p)
(Yo, HG I heard that… mz. smartypants…. :p. What’s wrong with 17 tracks, huh? :p)
Did I mention my heart is bursting with PRIDE AND JOY for DAVID?
He’s SEVENTEEN, he’s SEVENTEEEEEEEEEN! and he done gooooood!!
:::::: raising glass (er, coffeemug) to David Archuleta! ::::: Cheers!
What’s wrong with rainbows, unicorns, and singing animals in a forest?
First, Rascal, I really do appreciate your opinions and your insite. This is his first album and I really do feel that his next one David will get more of his songs on the album. A huge success and a huge beginning!
I am buying physical cd’s of the album as gifts for all the obvious reasons, but just to make sure that my friends hear all the songs, I am also burning a cd of all the bonus songs and the AI songs for each recipient as well. It will be a double cd gift.
I am not unhappy with the way Jive has handled David so far.
When you come off of Idol, the wisest move is to strike while the iron is hot and get an album out as quickly as possible.
David was wise to align himself with a label such as Jive that has a respectible reputation in promoting youthful artists. I don’t think any other label was as equipped as them to make this happen quickly and seeing that David’s smile in the last couple of days has seemed even brighter than usual (if that’s possible!) I believe he’s very content with the final product.
Does he wish some things could have been done differently? Sure, but that’s the beauty of learning from experience (it’s the best teacher EVER) and we all know that David is an extremely quick study and with the knowledge he’s gaining comes more power. I hope is WAS challenging for ALL of them (David, his Dad, Jive) because where there’s no challenge there is complacency.
Besides, hasn’t this journey with him been that much more exciting and rewarding because it’s “unfolding”
SLOWLY in front of our eyes? I don’t want his career to be an “explosion” or splash in the pan and then it’s over, I want it to grow slowly, thoughtfully, steadily and solidly with roots.
The promotion is ongoing and only in the early stages. I think after laying the initial groundwork that if Jive sees an opportunity to redirect or expand their efforts to other market areas they will do so because it would benefit everyone including themselves.
hah! finally able to log in…
RASCAL on #17 – “It looks to be unattributed, which is quite strange…
Actually it is — a case of bad lay-outing. At the top of the Meridian article (which is probably why you missed it):
“About the Author: Aaron Edson is a music producer and songwriter, currently residing in Sandy, Utah with his wife and soon-to-be 2 sons. He has worked with former American Idol contestants David Archuleta and Brooke White, as well as Grammy-Winning artists All-4-One and others.
Weren’t several (most?) of the David-penned songs written in the last couple of weeks before the CD wrapped up? I think I read that, and if so, it’s still not a big surprise to me that those tracks weren’t slated for prime time–that would have been a big last-minute switcheroo, I’m not sure they could have changed the course of their big ol’ marketing ship that quickly.
I’m not playing devils’s advocate here–it’s just that the jury’s still out for me. I’m perfectly happy that you’re ranting, rascal, and hope TPTB are taking notice of the concerns you express–that David’s own song-writing is–at the very least–on par with the “heavyweight” writers (as we all suspected he would be, so why wouldn’t they?). I have no doubt, David will prevail.
And “Somebody Out There” is absolutely my favorite track (“by a comfortable mile”, if I may risk sounding all Simon-y again!), so I’m happy to toss my hat into that ring. The heart-rending tenderness of that one, oh my goodness. So what’s this I hear, *that* is the “disappearing” track? OK, that really **IS** whack.
Jive can still turn their lemon-flavored marketing strategy into lemonade. Just turn the “deluxe” edition into an EP. I wouldn’t be surprised if that’s what happens, perhaps it was their Plan B, and available to turn into Plan A, if they (tptb) became more convinced of the merit of those tracks. What do I know? Nada! I just have faith–just like David expresses (in WFM)–that we’ll all be saying “But it worked out just fine”!!
Sorry, off topic here, but this just in – scientific proof of that “heart connection”:
http://www.theglobeandmail.com/servlet/story/LAC.20081113.SONG13/TPStory/?query=heart+music
rascal – You are a powerful advocate for David. Your pen is definitely a laser-light sword.
It is hard sometimes to differentiate constructive criticism from unjust criticism and who it is being directed at when one is emotionally involved. Your writing is extremely compellilng and forceful, yet, I don’t see how anything you have written could be misconstrued as a criticism of David’s album. The greatest compliment anyone can pay to another is complete honesty–a rare occurrence. It takes courage, true regard and a far reaching vision.
I have read most reviews about the album, especially the negative, and there is a theme in those negative reviews that reflects what you have written and gives credence to your assertions regarding potential future reviews. I have been amazed how fickle the entertainment media is. Not my day-to-day business world and I thank the higher powers that is so!
I take heart with the positive reviews of which there are many, especially the LA Times and Billboard. This is indeed an excellent freshman album. The bonus tracks make me dance in sheer, glorious jubiliation! The 12-track standard CD is excellent and I just drove over an hour and a half on the interstate with the 12-tracks playing and had a wonderful ride.
I quite simply have this rock-solid, incontrovertible (not hearts, flowers and rose colored glasses) sense of ABSOLUTE CERTAINTY (yes, this is from my own crystal ball–i.e., battle-seasoned intuition) that David will navigate his course successfully. I believe with advocates such as yourself, he has a mighty army supporting his artistry and his future.
OK, beebee, if we must have 17 tracks, so be it (at least that would only be one track I would skip – ha ha!).
Interesting this discussion has become somewhat heated. When I was the first to post, I was doing it to tease Rascal for not letting this one go, but I totally get where he’s coming from.
Yes, we are all proud of David. This debut CD is awesome, as far as pop CD goes, and David is definitely living in the moment, and I couldn’t be happier for him.
I’m also grateful that he’s with Jive, a label that does have some savvy in marketing young music artists.
HOWEVER, let’s not overlook that their marketing plans don’t show much originality nor do they show that they completely get the kind of artist he really is.
First, remember that release memo, with their plans to market David to “teens and parents”? Just a quick survey of his 20+ fan sites would have illustrated that there should have been tertiary markets to tap into – there is a college fanbase, an urban/R&B fanbase, a Latin fanbase, and adult contemporary fanbase to market to. “Teens and Parents” marketing is what you come up with if you’ve only been watching American Idol. Come on now. That’s just lazy.
Another point to consider: David is a “teen pop star with musical prowess” – in other words, he’s a Jonus Brother/Justin Timberlake meets Jason Mraz, even better. Don’t tell me they can’t craft a successful marketing strategy with that. How many other teen pop star musical geniuses do they even have in today’s music scene that fits the bill? They landed a rare jewel but are acting like he’s a piece of zirconia that they’ve got to pass off as a diamond. Don’t they know they’ve got the real thing?
I mean, Alicia Keys was around David’s age when she entered the music industry, and there’s no doubt that she made a splash with her first album, which won tons of grammys. Her label didn’t beat around the bush. Alicia wanted to be marketed as a serious artist, even though she’s got the looks to be marketed like a Beyonce. Why can’t Jive market David as a serious artist too? I think Jive needs to showcase David like he is one, not like he’s just another Disney teen. One can simultaneously market a serious artist and a teen pop star, can’t one?
Hey all!
As I sit and read all these comments…it reminded of the fact of when idol ended and I was hoping that David would even get a chance to record with a major label. I was so worried that because of all the negative attention brought to David and his dad (which I still think was started by AI people) during idol that labels would pass him by and waste the amazing talent that I thought this guy had. I am so thankful that he was signed very quickly. I knew that they would probably target the teenagers as I believed he didn’t appeal to them cause of him singing mostly slow songs on AI. I, myself, thought Jive would have to pull in the teenagers with songs that they liked in order for him to have a broader fanbase. At the same time I agree with Rascal and others that he is so much MORE than just a normal pop singing teenager. He is so talented and I want others to realize how amazing he is. I do not agree with the marketing stratagy of Jive, but I think it is necessary to David’s career to appeal to the teenagers as they are a big part of the music industry in the sales part of it. I am also upset that they have omitted one of the better songs from the album (Somebody out There) and made us jump through hoops to get it and the other bonus tracks. I don’t know why they just didn’t put all the songs on the album and leave it at that. Maybe they didn’t think those songs would appeal to the teenagers, but wanted to see what the reactions about the songs are. My favorite songs from David are the ones that tug at my heart and make me want to cry, but teenagers are all about having fun and they do not want to cry over a song and listen to what they think is boring. I think they should have put the more meaningful songs on the album as well as the fun songs and the organic songs, so the album would appeal to many different people. It would also show he is able to sing any type of music and his artistic ability. I guess he has to establish his credibility in the business to show that he can sell cds and then I think,and hope, he will be able to explore his talent on his own terms. David is a amazing talented person and we all see it and know it. I just hope that Jive and others take notice and he will be able to do his music on his next album. It’s strange to me though that I will sit and listen to songs that I think are not that great just to be able to hear his voice…would I or ever have I done this before with any other artist…NOOOOOOO!!! That shows what a beautiful, soothing, amazing voice and effect he has on people. I am just so thankful that he got a recording contract so quickly after idol ended. I think it is going to take time for Jive and others to reconize and understand who and what they have right in front of them.
Rascal, re #20, just want to say that I love coming to this site precisely because while you clearly celebrate David’s successes, you are also willing to call out the concerns you have with what is taking place. I so appreciate your analysis of David’s journey, and while there is a lot of “cra-zeh-ness” going on here, there is also some wonderfully in-depth insight about the music, the industry and David’s experience so far. You are absolutely right, there are unicorns and rainbows a plenty in Archuleta-world, but that isn’t real life and I for one really appreciate the more objective discussions you encourage here. Thanks for everything you do!
Speaking of reviews…..
http://cornellsun.com/section/daze/content/2008/11/13/david-archuleta-self-titled
First–my apologies to all, my time is limited these days (dang!!!) for reading all the comments and news coverage, what I catch is hit-and-miss, so perhaps my comments are too. But, I *did* catch that article, and my hair stood on end at this:
“…the label has the final say in the decision, and if it’s up to them, they can “shelf” the album entirely, leaving David with no commercial opportunities at all until his contract expires, which will likely not be until 2015 or later.”
I know that is every bit as true as it is objectionable, I watched it happen to a VERY talented singer when I [briefly, mind you] interned for a label years ago. I ran out of there with my hair on fire when I observed the injustices that occur to recording artists. That is perhaps part of why the jury is still out, for me, about Jive. I don’t find what they’re doing totally egregious at this point in time–simply lacking in courage. My bets are on David and Jeff, working with them, and building up their strength. Maybe teaching them some things about vision in the process. The industry *is* more of a mine-field than a walk down a country road.
Whoops, I don’t know html, but I guess I used some—that should have been the “ldsmag” article I’m referring to, posted by smanda.
Off topic but before I lose my courage. I heard a barbershop quartet sing a couple of weeks ago. I woke up Tuesday morning with the quartet singing this in my head as I went to download the album and it jelled completely this AM. *taking deep breath with red face and shaky hands*
To the tune of “Carolina in the Mornin’”
Nothin’ could be betta
Than a song from Archuleta
In the mornin’
Nothin’ can soothe O.D.D.
But playing David’s new CD
In the mornin’
That velvet voice has my mind whirlin’
With hope, joy…such elation
And, my thoughts are exploding, swirlin’
With dreams of jubilation!
From Noting David to Snarkies
ODDers got to have their Archie
In the mornin’
If I had Aladdin’s lamp for only one wish
I’d learn the story behind David’s pet fish
Or better yet, I wish for organic CDs
So David’s pure voice appeases my ODD
Oh, Nothin’ could be betta
Than a song from Archuleta
In the mornin’
If you don’t like it, SF made me post it for her cause she is shy-LOL
If you like it, my name is Kizzi
If Jive is trying to target the teenage fanbase…then why did they leave one of the better teenage songs off the main album? The one I am talking about is “Let Me Go”. I am not a teenager, but I love this song. It is just fun, fast, catchy, and so different from what we think is David. I don’t know maybe David didn’t like this song and didn’t want it, I don’t know, but it seems to me to be one of the better songs for the younger crowd. It has me dancing and moving all around the place. Sometimes it’s ok just to have fun. Where oh where is Jive’s brain? He can sing anything!!!!
LMAO!! Kizzi FTW!!!! {{{{{hugggggg!!}}}}
L’ing M. A. OOOOOOOOOOOOOOO.!!!
I apologize if someone’s brought this up already, but I had time to only skim the thread…What about Azoff? We only hear about Jeff fighting to get more David-penned songs on the cd, but what about the other manager? I know little about how this industry works, but isn’t it their job to look out for what’s best for David’s career path and go to the mat with Jive when needed?
Joner: Great story about Mraz on the last thread. If Mraz’s fans can do it, so can we! Thank you for that. I’m already crafting my mass email to get the vid watched.
Inspired I got no more *l’il bootie* left to shake, thanks to that song. I LOVE it! Not only that, (JackRyan, correct me if I’m wrong) That song is one of the “David, sole author” songs. And I’d had the impression the bonuses were David’s way of putting more “good” songs on (we heard something to that effect, right? David knows his schtuff) I also really like “Waiting for Yesterday” another by David, alone, I do believe.
I’m just so glad we were able to get these songs. If we spazz out about the ones we love enough, that can only be GOOD for David, right?
crankin’ up “Let Me Go” volume :::::shakin’ beebee ghost-bootie:::::
wow! such lively debate!! just stopped in to see what was new for today and find all this. Can’t wait to return later to actually read it all and see where I land…
Still skimming and I apologize for my short shrift… but Kizzi #40 I totally agree with you – “The greatest compliment anyone can pay to another is complete honesty–a rare occurrence. It takes courage, true regard and a far reaching vision.” YES!!
Isn’t it interesting that some of David’s best reviews have come from “legitimate” music sources, NY Times, Billboard, etc.? As in, the ones who don’t have anything to prove and feel okay gushing over a teen pop star? Interesting.
My first post re the album here.
I understand Jive’s strategy. But what I don’t understand is why do they need so many mind-numbing formulaic, “radio-friendly”, tracks in the album? Normally, an album releases about 4 (or 5) singles, then why is it that 9/12 tracks on the album are these overproduced “catchy” tunes? And only 2 acoustic tracks of “You Can” and “To Be With You”?
The five bonus tracks are filled with these fine acoustic tracks. Gosh! a couple of them are gems, including the virtual absent “Somebody Out There” (which you can only get if you pre-order the album on iTunes).
Jive acts very cowardly. And my ear is quite fatigued listening to the main album as laid out, with these in-your-face/ear choruses. Hopefully, David’s cd is a huge seller that he would have more control and pick more interesting producers for his next album.
Upon accepting her award at the Country Music Awards last night, Carrie Underwood thanked the audience saying something to the effect
-I came to you through unconventional means
- you didn’t have to accept me – but you did
- thank you radio stations for playing my songs
- thank you Simon Fuller, without whom I would not be here today.
This alone should tell us how important fan acceptance, radio play and Simon Fuller are to success in the music business. Jive is Simon Fuller also, is he not?
Post #39 is also a reminder how many critics and idol watchers disliked this kid, but are now cutting him some slack with this album. Underwood’s comment also emphasizes the fact that there is a lot of resistance to idol singers, especially by those in the 20/30 age group who pride themselves on being the real connoisseurs of music, over the teen pop and not, nor will ever be, into their parents ballads. I, still believe that a sizable number of Cook’s votes were not pro-Cook votes, as they were anit-archie votes.
This album is a great beginning to winning some new fans and hopefully not alienating some older fans. And I too, would have preferred if “Let Me Go” would have replaced one of the ballads. Jeff is on record as wanting “Works For Me” on the album instead of “Your Eyes Don’t Lie”. I totally disagree with Jeff and agree with Jive.
From all the reviews I have read so far, I see more up than down, and that is more than I had expected. Thank you Jive.
I’m really happy they put Desperate on the album. I know that Jeff had reservations about it, but I think Jive was absolutely right to include it.
I love the whole pop-rock vibe. At last there is someone who can sing about “angst” without making your ears bleed like 99% of the other “rock ” singers out there today.
He truly sounds desperate on that song too…great job David!
I keep thinking of how I felt when I first encountered David and his singing. I recognized his sound and resonated with that singing at some deep psychospiritual level. I was literally choked up for four days straight.
That soulful man is navigating some very harsh waters these days. It’s not an easy thing to do. I’m just trusting that he’ll stand strong and have very good timing. He’s got the power. There is no doubt in my mind.
My parents taught me to respect and admire those who lived their lives with integrity and honor. But I don’t remember hearing very much in my youth about the price one can pay for such a life. There is, however, a price. I think it’s at once easier and tougher for artists to sort these things out, because they begin at a deeper place. David’s life is going to be one helluva story, and the choices he makes, especially the ones that nobody sees, will affect his soul and his song.
He’s growing up fast. The boys and girls in the music industry may not even suspect just how fast he’s moving.
Good afternoon my dear Archie lovers.
May I ask a stupid question please, if there are over 2 million of us out there and most of us will buy at least one cd ( personally I’m a proud owner of 6 including the digital)how do they project the sale of his cd to be only 250k…I would have bet money it would have been at least 500k………It will definitely be interesting to see the sales count on cook’s cd…
slvrfox – new thread
Ok, Rascal my a&& is duly kicked!
I appreciate the opportunity to be able to express my opinion, and as I love this blog and respect you highly I apologize for the OTT comment. I don’t think that I express my thoughts coherently. You aren’t disappointed in David’s cd, put JIve’s marketing plan. I get it.
I am just in the rejoicing stage right now, because David could have gotten much worse treatment coming off of this show. I don’t think that Jive or anyone in the industry is looking for an artist. They are looking for a cash cow. It’s what David does within the restrictions of his record company that will determine whether he is taken seriously or not.
Frankly besides the teen idol strategy for dummies approach, I don’t think that they have harmed him much. He will have the opportunity to showcase his virtuosity on tour which is where alot of his money will be made. It wll be up to his father/manager and David (who is not afraid to tell his father what he wants/needs) to help select proper venue and material to showcase what we already know, David is a force, and soon everyone will know it.
That may have not been the case had David and company fought too hard for their vision. I have seen what these record execs do to even artists that make them money, exhibit 1 their biggiest cash cow up until that point Kelly Clarkson. They cut her off at the knees for having a vision and wanting to expand. She got what she wanted but she paid a big price. A price that even she as a somewhat established artist had to pay, and whether she recovers as a recording artist is still up in the air. I shudder to think that it could be a fate David would share if he doesn’t navigate the waters more carefully. I think that he and Jeff are ticking all the right boxes at the moment.
That being said I hear you, and I too worry that they don’t know how to market David properly, but considering my middle name is Pollyanna (lol, beebee)I am going to believe that it will work out.
David is already passed the small club stage. Sorry. That kind of marketing would demean him and give ammo to the bashers (“Look David has been reduced to small club gigs”) more than it would establish “street cred”.
Also, I see nothing wrong with Jive’s marketing strategy to this point for the debut album. David said he wanted to make music for kids his age. That’s what he’s doing. So that’s going to be the target market obviously at least for the initial phase.
I, for one, am going to enjoy every dang moment of David’s career, which includes the time he spends under the Jive label. I happen to love the money in the bank songs, they’re fun and take my mind off the heavier concerns of life. Yes, I know he has a glorious voice, but for gosh sakes, he IS just a kid still. Let’s enjoy him right where he’s at. He gave God the credit for his talent, and no doubt he is trusting in God to OPEN the doors and the windows to use that talent as he grows and matures as an artist. Remember, patience IS a virtue!
Yea, Fe I am with you all the way. I am a crooner lover for far more years than I want to admit and I love his ballads but I want David to enjoy the “pop” years and be his own age. He has plenty of time to change the course of music. His generation needs him and they have to know him their way before they can be led his way. He has to experiment and grow and learn and we get to watch. I just am so excited I can hardly contain myself.
I have worked with college students for years now and they need a good role model. They crave innocence and joy in their own cynical way. David is a light for this age group and we must celebrate his willingness to relate to his peers and make music they will want to listen to while maintaining his own personal standards in lyrics and content. I so trust and admire this young man.
I am part of the crowd that is happy with the cd. If we had never known there were bonus tracks, we would be discussing the songs in the cd and not why the ‘other ones’ were not included. Don’t misunderstand me, I would have preferred to see them in the cd as well, not just because they are great songs, great tunes, but because David wrote and cowrote some of them, and because they are catchy and I think teen appealing as well.
But, like many of you have already said,
1. David is very smart. He knows what kind of music makes the billboards. Remember, he is a billboard nerd.
2. He wanted to experiment
3. He wants to keep his age
4. He has to play the game too, their game, not just his
5. He has to appeal first; to lure new fans to his DAstyle, and once they are lured, they will be hooked
6. Finally, he is not alone, he has his father covering his back, and a bunch of angels watching his path.
highervibe #45 My bets are on David and Jeff
I will add, Trust the Archuleta TTA TTA TTA TTA TTA TTA TTA TTA TTA TTA TTA TTA TTA TTA TTA TTA TTA TTA
One more thing, Kizzi: you are hilarious
Looks like someone doesn’t subscribe to the “trust jive” philosophy. Perish the thought.