details1

SnarkyArchies is reporting today on a page from this month’s edition of Details Magazine that in many ways breaks through the clutter of teen-oriented positioning in David’s current press. The Details audience is male and comprises the twentysomething and thirtysomething demographics; decidedly not the center of David’s current fan base (although, I’m not sure there will ever actually be a center; David’s audience is nothing if not diversified). Considering the dismissive, snarky tone adopted by much of the editorial in the pub, it seems even more remarkable that David gets the best copy of all the profiles, not to mention the premiere position in the layout. I realize it would be presumptuous of us to assume that the wider world is going to fail to catch on to the Archumagic at one point or another, but oh my heck, it’s interesting to see it starting already.